As word spread about our delicious pretzels, our menu and our store count began to expand. The first Wetzel's Pretzels bakery was opened in Redondo Beach, Calif., in 1994 by Rick Wetzel and Bill Phelps with a goal of delivering super-premium pretzels crafted from fresh dough and baked in-store consistently throughout the day. We are seeking potential owners with great leadership skills, the ability to motivate a team and a willingness to follow a proven business system. The ideal Wetzel’s Pretzels candidate has an entrepreneurial spirit, a passion for food and a desire to deliver joy to guests. Prior industry is preferred but not required. We fit into any twist or turn with flexible designs for a variety of location needs including malls, food trucks, Walmart locations, C-stores, transit hubs and tourist areas. We are ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable. Wetzel’s Pretzels sells hand-held happiness in the form of mouth-watering, hand-rolled, soft pretzels that are made from fresh ingredients and newly baked throughout the day.įrom Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. Today, Wetzel's Pretzels has grown to more than 340 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort.Įvery Wetzel's Pretzels bakery lives by the original vision of its founders that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each customer, regardless of when the craving for a pretzel strikes. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. Fun.Īrmed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994. Then, on April 27, the pretzel purveyor will drop a promo code good for another free pretzel, with the purchase of any pretzel.Wetzel's Pretzels Profitable. It all starts with a hashtag challenge, where users who show how to #WetzUpYourLife can win limited time only merchandize. Fans who follow Wetzel’s on TikTok will receive access to exclusive content and online deals. This year, the brand is turning National Wetzel Day into a two-day celebration. “We pride ourselves in developing personal connections with all members of the Wetzel’s franchise family and want to be there to support them, because we only succeed if we succeed together.” “Building on our reputation for having big brand strength, while maintaining a small company feel, the idea of working in the field alongside our team members was a no brainer for us,” says Schuler. Committed to ‘Bringing Pretzels to the People,’ all corporate staff – from part-time workers to the CEO – will be suiting up in Wetzel’s uniforms that day to deliver hand-crafted pretzels to guests. As the brand prepares for its annual celebration, its corporate staff are going out into the field to support franchise partners, crew members and stores during the busy time.
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